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Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Local Investors

United States > New York

My company is a nationwide provider of Merchant Cash Advances and Merchant Flow Loans. Funding ranges from as low as $1,000 to as high as $500,000. Credit is not a major factor but your business must be open, operating, and generating revenue. A minimum of three months in business is required.

$5,000 to $250,000

United States > New York

Representing existing family business in printing, mining, property development in China. Want to diversify investment in US. Seek stable investment return.

$1,000,000 to $10,000,000

United States > Virginia

Our pool of Private, Non-Bank, and Non-Traditional lenders consists of a flexible bridge and equity providers who are eager to provide lending solutions for financially sound investment projects. Our private lenders are our valuable asset and have taken years to collaborate. We presently have over 260 thousand private lenders in various sectors/industries. Each private lender in our database has its own unique lending parameters, based on the market, time, project, etc. Simple 3-Step Process -- (1) Complete our intake form as per your funding level(s). That's it, your job is done! (2) We take it from here. We push your initial project to specific private lenders in your space. Our goal is to gain "interest" from private lenders in your project. (3) When a private lender shows interest, the private lender will contact you directly so you can conduct direct communication.

$1,000 to $9,999,999,999

United States > New York

mostly small investments in sports teams and race horses.

$1,000 to $40,000

United States > Florida

Bought google for investment club at IPO Price, Sold at $80,000 in profit for each investor. Bought a waste consulting firm, that is now in the mid 6-figure cash flow margin. Highly involved in Entertainment & real estate.

$250 to $600,000

United States > New York

I am a 26 year old single male living in New York. I work at a hedge fund and have been working in the investment management space for the past 4yrs. I have experience researching and investing in businesses across a wide range of industries and geographies. I studied finance at a leading university (top25) and have successfully completed the chartered financial analyst (CFA) program. I do not want to be involved in running of the business, but would like to be included on big decisions and get operational updates. I am individual investor looking to supplement my income and diversify my personal assets.

$0 to $100,000

United States > Texas

I am willing to be an angel investor! I enjoy making new contacts and being apart of succeful projects. I have the capital to invest, if the venture appears to be lucrative and love being apart of exciting turn arounds! I am always looking to help new business get off the ground, and turn a profit in the process!

$10,000 to $1,000,000

United States > Colorado

We are a team of people looking for investors for the business we are trying to purchase . Members on this team are experts in their area of the business. We have members with degrees in business management as well. One team member holds an import and export licenses, and a business licenses. With the investor investing in the business, we have a goal to pay the investor back in less then 2 years, with a profit to the investor. The investor will receive back as much as they invest. So if the investor invested 10 million, the investor would receive 20 million back. We as a team want to create jobs for the community around the business. This business holds up to 1,500 people and the gross income made would be 20 million to 30 million a year. We are very excited to help people get off unemployment, welfare, and homeless. Create scholarships for kids, donate meat to charity's to help feed homeless, and in shelters for other reasons. Thank you

$5,000,000 to $10,000,000