New York Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Local Investors

United States > California

I have been an active real estate investor for more than 12 years and have assisted clients with their own investments in real estate, having obtained all licenses required. Professional background in marketing and sales, both in the US and internationally primarily Latin America. I currently represent a private investment fund, with primary focus in real estate, alternative energy and health care related projects.

$10,000 to $1,000,000

United States > Florida

I have over 20 years experience in the financial industry. I began my career as a broker/trader and now specializing in financial PR and corporate consulting and restructuring plans for public companies, I have has raised more than $45 million for various public companies in the last eight years. In addition, I have been instrumental in assisting six companies attain public trading status through reverse-shell mergers.

$25,000 to $100,000

United States > New York

I have 20 years in the commercial finance industry and business advisory consulting business with solid fundamentals in business models. I look for defined collateral and exit strategies Music projects are of particular interest as I have a masters in composition and am an active composer.

$5,000 to $200,000

United States > Nebraska

Looking for developments 100-1000 lots going into to foreclosure.

$1,000,000 to $20,000,000

United States > New York

over 25 years in general business experience with a focus on strategic sales, marketing, business development and financial issues, executed inside early and growth-stage companies. As an executive and a management consultant he has been actively involved in founding, funding, and building both private and public companies concentrating on data visualization, web services, new media and network security. Also experienced in construction and light manufacturing.

$20,000 to $50,000

United States > Illinois

My firm takes private companies public by reverse merger. We have 140 IPO's and reverse mergers in our history, that include: Groupon for 700mm, GNC for 495mm, Spirit Airlines for 159mm, Dunkin Donuts for 640mm. Our Large Cap program has been retooled for small private companies. If you need to raise over 5mm, please contact us immediately. We will pay for every expense related to a public launch, and supply all legal work, at no cost to our clients. We take our fee in stock only. We are 100% vested in your public fundraising success. We offer a true "Public Launch Partnership"

$50,000,000 to $50,000,000

United States > New York

I'm a private investor looking for alternative investments. I've worked in the financial services industry for the last 20 years.

$50,000 to $500,000

United States > New York

I can bring deals to a serious REIT. This REIT has over 5 billion dollars in buying power. The REIT trust wants to be a 50% Equity Partner on New York Real Estate deals, that or 25 Million dollars and up. No limit. They want to spend their first billion in New York. This is great for developers who need financing, seed money, hotels, and major condominium deals. The Investors want to come in with the cash, and wants the deal to run itself. They want to be silent or hands off partners. The REIT can show Proof of Funds, and verify whatever is needed. We look for deals or projects to be presented to the fund. We need a basic description of a potential deal. Then we set up meetings with the REIT. This is serious money backed by US TREASURY BILLS. This is a platform that will use Wall St. I have over 3 years of experience in bringing investors and projects together

$25,000,000 to $500,000,000