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Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Local Investors

United States > Colorado

My brother and I have personal investment history but no angel investment history. We are open to all investment ideas whether it be privately or with a group of other investors.

$2,000 to $45,000

United States > New York

My company is in the realestate and fitness business. We are located in the Tri State area and Florida. Our company is very entrepreneurial with professional management experience. I have a management degree from the Harvard Business School. We would like to invest in business that has a bright future, with smart management in place. We will take an advisory role in your company.

$100,000 to $1,000,000

United States > Florida

Over 6 years of international experience in finance and audit in the bank industry. Looking for great investment opportunities (cash available: $2m) Recently worked as a Vice President of Finance of a publicly traded company in the Healthcare industry based in Florida. I was responsible for all filings with the SEC, along with the coordination, analysis, and preparation of financial plans and operating forecasts. Prior to that, I was Vice President of a Merchant Bank in NYC, where I managed a team of analysts for investment opportunities, sourcing deal flows on potential targets, and was responsible for post-acquisition management and financial reporting. I was involved in three reverse merger transactions. I worked for 4 years at Ernst & Young in both Paris and London, where I became a senior auditor in the Banking Capital Market Department. Prior to that, at Natixis Bleichroeder in Paris, I had an active participation as a market-maker on the Euro Stoxx desk.

$50,000 to $2,000,000

United States > Colorado

Investor Group seeking startup and existing companies/projects seeking investments of $500K to $100M. with authenticated funds. Overall experience with group is combined early stage development, finance, business consultant, mentoring and management development.

$500,000 to $10,000,000

United States > New York

With access to dozens of lenders, investors and programs, AMBS has the ability to provide funds for just about any business. Though we do work in the investor space we prefer traditional loans/financing.

$20,000 to $100,000,000

United States > California

I represent serious European Investor with $5,000,000. Can call me or email me. Actively looking right now.

$30,000 to $5,000,000

United States > New York

I'm a college graduate and Brooklyn resident with 10+ years in the event production and hospitality sectors. I am an Angel Investor in over 15 companies and am looking for silent partnerships in ventures.

$50,000 to $500,000

United States > New York

I have a sales background of over 5 years with computer hardware and software. I am a geek at heart so I am up to date on everything relating to gadgets and technology. I'm very big on social media and what the next big thing is going to be. I'm also a wanna be scientist and I love reading up on new information pertaining to the universe and everything it contains. I've acquired a sum of money from the unfortunate passing of my father and I would like to invest it, well, so I can have more. For the last month I've been doing research on how to invest in different kinds of markets. I would very much like to be an Angel Investor for an up and coming start-up or idea and I feel that I can provide some helpful advice.

$10,000 to $50,000