New York Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Local Investors

United States > Wisconsin

I have broad manufacturing experience with a few small ventures of my own in the past. I've worked in consumer packaging, tool and die, foundry equipment, metal fabrication for industrial equipment and most recently in Long Term Care making products for nursing homes that were both simple medical devices as described by the FDA and non- medical devices. I've been building business cases for new product development and new product introductions as part of my current role and have traveled to Asia and Mexico for design reviews and production approvals. I'm looking to take my 10 years of product development, international sourcing and marketing experience along with my manufacturing experience to a more flexible, dynamic and agressive environment. I'd like to be part of something that has higher potential than standard returns and willing to take calculated risks to get there.

$10,000 to $100,000

United States > New York

I have worked with many Entrepreneurs that have developed successful companies. I have a personal Network of investors with in the New York City area that are very interested in investing in new ideas. Our investors are serious, knowledgeable, and are looking for Entrepreneurs who share these same values. If you think you are one of these people, please contact us. Thanks.

$5,000 to $1,000,000

United States > New York

We seek for investment opportunities all over the world, we grant services like partnership, investors and loan services. We have investing in all the continent like Asia, Africa, middle east and so on.

$1 to $5,000,000

United States > Florida

While I have invested in traditional enterprises, real estate, food industry, education, I am currently heavily invested in unique and innovative technologies and related solutions for the Direct Marketing and Internet Advertising Industries. As such, I have a company that is bringing a new form of web based tools to this space based on the enhancement of understanding communications preferences of customers. This started out as an educational application. I am looking to invest in companies that have complimentary value to the advertising and marketing industry. I am also keeping my ears attuned to the education and online learning space, as that has always been of great interest to me. My occupational background is in the area of private career education which was the launching pad for these new ideas. After successfully using these training applications with GE Medical Systems I decided to become an entrepreneur, and started investing.

$25,000 to $500,000

United States > New York

Venture Capital professional with entrepreneurial skills and experience, launched 5 companies within past 15 years. Looking to support early stage ventures that are technically interesting and have enthusiastic leaders.

$50,000 to $2,000,000

United States > New York

I am a private investor in search of a hands on opportunity. I have been involved in the successful start-ups of a deli, a construction company, and a few bars. The bars included extensive marketing/ and tending bar on my part. Like all investors my main priority is making money. That being said, something fun or helpful to the general public is a close second.

$0 to $10,000

United States > New York

I am looking for new projects mainly in real estates, very interested in Puerto Rico and Santa Domingo.

$15,000,000 to $30,000,000

United States > Virginia

I am an Investor Relations Specialist/Financial Consultant with 7 years of experience. Graduate degree in business and management, undergraduate in government contracts and acquisitions. I have multiple investors and lenders within my wheel house to facilitate all types of funding. . Available funding, Connect with our investors, Bank Guarantee Letters, Lines of credit, Trade accounts and much more. For start ups, business plans are required to participate in investor programs. Contact me today for more in-depth details.

$100,000 to $90,000,000