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Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Local Investors

United States > New York

My name is kaylan, married professional management consultant. I'm a consultant with more than 5yrs experience. I represent a group of Investors with keen interest in Hands-off, Silent investment portfolio in any viable business / projects.

$500,000 to $300,000,000

United States > MARCO ISLAND , FL

I AM NEXT TO BUYER'S AND SELLER'S REPS. I DEAL WITH, PETROLEUM PRODUCTS, REO'S, BANK GUARATEE'S, AND MEDIUM TERM NOTES

$100,000 to $50,000,000

United States > Virginia

1. Over 20 years in senior management position with Oberoi Luxury Hotels. 2. Management, Operational & Pre Opening experience in different kinds of operation viz hotel, hotel residences, restaurants, cruising boats, projects & an educational academy. 3. Food & Beverage Management and operational expertise, including high volume catering 4. Strong Financial, Sales and Marketing acumen 5. Cross cultural experience in 8 countries-America, Australia, France, Kenya, Egypt, Iraq, UAE & India. 6. MBA from Cornell / ESSEC – Paris With over 30 years experience of opening and managing four and five star hotels, luxury residences, deluxe specialty restaurants and an Academy.

$20,000 to $20,000

United States > North Carolina

I am a Chemical Engineer that has been on the business side of our various companies for 30 years. We have bought and sold three businesses, two of which were chemical manufacturing faclities with values of 8 figures. We are looking for someone that can bring new products to our operation and we would offer an equity position for any new products added as they become profitable. We have the facility and financing and need additional ideas. We are located on the coast of NC.

$50,000 to $500,000

United States > New York

We are a financial, advisory, consultancy, research, and merchant banking services firm formed in 2006. Since 1976, principals of the firm have created niche financial products filling the needs of our clients. We act as a merchant bank advancing our capital along side of our client in order to facilitate a transaction and obtain additional investors. Often, we advance seed capital in the form of capital (cash), advice, support services from other investment banks, architects, and our network of investors (both debt and equity).

$5,000,000 to $10,000,000

United States > New Jersey

I am young, enthusiastic individual investor in the North Jersey/NYC area. I graduated from business school in 2010 and I am currently working as a corporate restructuring consultant for a mid size firm in NYC which specializes in providing advisory services to distressed companies, lender groups/committees, etc., inside and outside of bankruptcy across various industries (majority of my experience is in real estate). I have technical financial skill set in financial modeling, valuation (DCF), accounting and auditing. I have passed the CPA (Certified Public Accountant) and CIRA (Certified Insolvency and Restructuring Advisor) exams and I am awaiting certain education/professional requirements to be certified. I have no entrepreneurial investment experience but I am trying to change that as I learn quickly and could add-value to any team. I would plan on being hands off/silent with a small advisory role and on any technical financial/accounting issues I could help with.

$0 to $25,000

United States > Utah

Hello I am looking to help move along companies and promote local growth. I have spent most of my life in construction or sales and am looking to make good passive income.

$1 to $2,000

United States > New York

With access to dozens of lenders, investors and programs, AMBS has the ability to provide funds for just about any business. Though we do work in the investor space we prefer traditional loans/financing.

$20,000 to $100,000,000