New York Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Local Investors

United States > New York

I have invested in real estate since 1974 and have been a real estate broker since 1984. I handle my own and family investments. I acquired a series 7 license in 1986. I have purchased and sold securities for 20 years. I consider myself an informed investor. I need to see some movie private placement offerings. I also qualify based on net worth requirements.

$10,000 to $100,000

United States > New York

Former operator of health care company sold out - now into investing and providing help when necessary - not looking for operating role.

$1,000,000 to $20,000,000

United States > Florida

Private investor with experience in telecoms, apps, eCommerce and all things web. Loves the buzz of startups or taking co's to the next level. Prefer hands on but willing to sit and comment / advise. Originally from the UK with strong business links both sides of the pond.

$50,000 to $500,000

United States > New York

I am a 44 year old college educated male with money to invest. I would like to take a hands on approach for any potential investment opportunity that one might have

$25,000 to $50,000

Anguilla > n/a

Angel Investor seeking expansion projects for 45/55 joint venture relationship. The Caribbean Region is preference, other Regions may be considered. We are seeking hotels, Resorts, leisure, apartments etc, damaged by hurricane or natural disasters, or hotels that already existing. We are willing to invest as low as $5 million USD to $20 million USD.

$5,000,000 to $100,000,000

United States > Washington

Investment objectives are to Increase my own personal net worth. To invest in companies that need equity and become partners. No experiance. Looking to learn and expand.

$100 to $50,000

United States > Hawaii

Our Group Buys and Sells Commodity Products for all energy products Worldwide. D-2, Jet Fuel, Bio Diesel, Muzut, Gold, Diamonds,Saudi Grade Crude and more are just a few of the many products we can Buy or Sell Our Group also has access to Hedge Funds and Insurance Funds that will Finance large world wide transactions. We would love to speak to you if you have access to End Sources (Mandates) on the Buy or Sell for End Products Worldwide We love to also talk to you about funding any large products worldwide. We have a Green Fund that would love to discuss all Energy Projects that need funding Worldwide. Thanks for your business

$1,000,000 to $1,000,000,000

United States > Texas

Principle focus is on established oil extraction, downstream refining, storage, and distribution businesses. Our activities in this area are concentrated in the United States, Canada, Western Europe, and the Middle East. As derivative products of oil, our regional focus is the same as that of our Oil & Gas activities. We work with established specialty chemicals, commodity chemicals and fertilizer businesses throughout the United States, Canada, Latin America, and Western Europe. Established precious metal mining businesses that have both a history of production and existing proven reserves. Activities in this area are concentrated in the United States, Canada, Latin America. We work with established base metal and non-organic mining operations within our regional focus. We also invest in commercial development,refinance,any type of project development income producing we'll look at funding. Also Residential.

$10,000 to $1,000,000,000