New York Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Local Investors

United States > New York

I have invested personally and with a group of investors in many diverse investments over the last 10 years.

$100,000 to $10,000,000

United States > New York

We are an investor group seeking to invest in innovative ideas, transactions and business opportunities. We have a preference for opportunities that are transformative within their competitive space, and significant growth potential. We have substantial experience investing in and managing real estate, chemical, internet and financial services businesses.

$5,000 to $1,000,000

United States > New York

My partner and I are looking to invest in a business. We want to be silent partners, but are willing to help to the extent that we can.

$50,000 to $200,000

United States > California

We are a Real Estate Investment Banking firm providing financing to business and real estate owners worldwide. We represent many types of investment funds, insurance and equity funds that is motivated to invest in the companies we select. The best scenario are owners of companies that is seeking $10M or more. Pre-Approval time takes less than 15 days, however, because of the geographical location of our investors, and the foreign business owners, in most cases the assets may not be qualified as sufficient collateral. Therefore we will require the business or real estate owners to be prepared to purchase Fund Insurance prior to funding. A list of -AAA- insurance companies that have been approved by our investor will be provided. Our international loans do not require credit checks, but we will verify your identity and ownership of the asset if available.

$10,000,000 to $1,000,000,000

United States > North Carolina

Tim’s career spans over thirty years as a business owner, corporate executive, consultant, and scholar. He spent the first sixteen years of his career as an entrepreneur, creating, building, and managing several successful companies, including a commercial banking firm that catered to vendors and manufacturers using equipment financing as a catalyst for driving incremental sales. This business was acquired in 1996 and went through multiple mergers and acquisitions that ultimately led Tim to join Citigroup’s CitiCapital division as Vice President. For the next seven years he managed the business technology sector responsible for Cisco Systems, Oracle, and other major companies, building this group’s sales to over $200 million. As a consultant, coach, and Chairman of Funding, his clients have included well known companies such as Ericsson, Lucent, Corning Optics, Herman Miller, Haworth, Steelcase, as well as many small and midsize businesses.

$250,000 to $4,000,000

United States > Maryland

I am an IT professional with over 12 years experience working in the IT departments of two different financial institution. I have a First degree in Electrical Engineering and professional IT certifications. I have not been into investment before now and wish to start now on a rather small scale. Am more interested in investments that will yield returns on a continuous basis ( monthly, quarterly, yearly etc ) and I do not have to be involved in the day to day running of the organization. I can be silent so far I get returns on my investment steady. The organization can be one that's looking at expanding their business, starting a new product etc.

$5,000 to $10,000

United States > New York

We are looking for investment deals.

$100,000 to $500,000

United States > New York

Attorney and private investor

$1 to $40,000