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Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Local Investors

United States > California

Has owned and worked with a wide variety of companies on both the public and private sides through businesses including family offices, investment banking, investor and public relations, and marketing and advertising firms. He has successfully and simultaneously served as advisor, owner, interim officer, and director for multiple companies. Seasoned with diverse business acumen, he has been involved in M&As, public and private financing, turnaround management, public offerings, and reverse mergers. He brings a strong combination of finance, operational, marketing, and strategic experience to businesses as well as managing, structuring, and executing corporate finance transactions for clients across all industry groups.

$2,000,000 to $10,000,000

United States > Texas

I represent private investors, JV's, private lenders, investment banks Types of Projects: Start-ups, Property Development, Manufacturing, Vehicle Dealerships, Hotel/Motels, Holiday Resorts, Spas, Emergency Funding.

$250,000 to $600,000,000

United States > New York

15 years in investing in real estate development. 15 years owning Mortgage companies 15 years owning and operating, consulting,advisement of real estate Own and operate real estate funding company Teach, consult, mentor real estate entrepreneurs

$10,000,000 to $10,000,000

United States > New York

I've been an FX trader for years and am looking to start my own business or an investment in a good opportunity

$10,000 to $90,000

United States > Massachusetts

I am a self starter. Taking risks is a big part of my life. Calculated risks are acceptable at times,and I like the tried and True. Leadership is a big role because I usually like to be in charge and usually get people to go along when I initiate something.I also like to have a plan before I start anything.

$10,000 to $25,000

Singapore > Singapore

I'm a young Digital Marketing Expert looking to invest money in consumer facing projects. I have a degree in Business Management and Marketing and 5 years + of experience in the working environment. I have worked for a start-up and am currently working in a start-up business unit within a large company. I work in branding and communications and have experience in all things digital i.e. search, display, ad-serving etc. I also have contacts in clothing and alcohol distribution and import/export. I'm absolutely willing to get hands on with a business if it is a good opportunity and want to work with ambitious people similar to myself.

$1,000 to $10,000

United States > New York

Private / Individual investor and willing to invest in new areas / ideas / business sectors. Basically trying to diversify my investment strategy from CD & stocks to other type of investments. Willing to co-ordinate with Entrepreneurs and help them using my personal contacts, if I like their ideas and have confident that investing on theirs will get certain level of returns over a period of 2 to 5 years.

$100 to $20,000

United States > New York

Commercial Deals, Commercial Real Estate, New Business Owners, & Those Looking To Expand in the USA Are Encouraged To Contact Us! If you fit the criteria of what our Investors and Lenders are looking for, based on what your business needs are, we will submit your information and put you directly in touch with the Interested Investor(s) or Lender(s) if they are interested. *** Financial Consultants is not a Direct Investor or Lender but we work with many Investors and Lenders all over the country. We work on a “Contingency of Funds Received by You” basis or in some cases the Investor or Lender if you get the funds will pay the fee. NO UP FRONT FEES!

$2,000,000 to $900,000,000