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Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Local Investors

United States > New Jersey

I am a private investor who, at times, was/is able to pool other investors on a given venture. I have 25 years experience in the investment banking industry, during the course of which, I had engaged in privately funding several opportunities. Though my investment objective has been to seek a rule-of-thumb return based on "seven-in-seven", I can be flexible given the nature of the opportunity/circumstance.

$20,000 to $400,000

United States > New Jersey

Personal Information: 33 years old/married/currently living in Hoboken, NJ. Professional Experience: 12 years of experience in the marketing technology and analytics space. I have worked as a trusted advisor for clients ranging from growth stage to Fortune 50 across a range of industries. I have a proven record of helping my clients grow their business through a combination of consultative and technology based solutions. Anticipated Involvement: Individual investor operating in a hands off/advisory capacity

$10,000 to $750,000

United States > North Carolina

Tim’s career spans over thirty years as a business owner, corporate executive, consultant, and scholar. He spent the first sixteen years of his career as an entrepreneur, creating, building, and managing several successful companies, including a commercial banking firm that catered to vendors and manufacturers using equipment financing as a catalyst for driving incremental sales. This business was acquired in 1996 and went through multiple mergers and acquisitions that ultimately led Tim to join Citigroup’s CitiCapital division as Vice President. For the next seven years he managed the business technology sector responsible for Cisco Systems, Oracle, and other major companies, building this group’s sales to over $200 million. As a consultant, coach, and Chairman of Funding, his clients have included well known companies such as Ericsson, Lucent, Corning Optics, Herman Miller, Haworth, Steelcase, as well as many small and midsize businesses.

$250,000 to $4,000,000

United States > Florida

Healthcare professional looking to invest in business venture as a private investor.

$50,000 to $100,000

Canada > Toronto

I'm currently a private investor. I have been investing in a large construction company in Alberta, Canada. This company has given me great returns on investment. Since then I have continued to invest in other companies. I hold a B.A in business marketing from the university of waterloo.

$10,000 to $100,000

United States > Arizona

I work directly with private individuals who have been investing in private funds for over 20 years. We fund almost any type of project and/or business. Terms and investments are on a case by case basis, and may be syndicated amongst our investment partners.

$10,000,000 to $9,000,000,000

United States > New York

I am 36 years old, married ,expecting my first child . I have been self employed since I was 18 . I am a former stockbroker now working in the bagel business . I understand the risks involved in investing .

$10,000 to $50,000

United States > New Jersey

We are a group of investors, interested in projects to stimulate the economy. We are directly in contact with the Private Placement Bank. Because they are Private, loans are not necessary, as no form of repayment is required. We assure you will achieve all of your funding objectives from 5M to 2B+ and not have to pay it back, guaranteed. Assets, and or Liquidity are required. You will use it to leverage funding for yourself, the bank will do the rest. again, for this program YOU MUST HAVE ASSETS OR LIQUIDITY. These are non traditional forms of banking, credit checks are not necessary. solid business plans are as the the money must go to the project in many cases. simply because you don't have to pay it back, you must at least bring assets.

$5,000,000 to $2,000,000,000