New York Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Local Investors

United States > Iowa

Ask me to send you my résumé.

$50,000 to $500,000

United States > Florida

We have been in business for 12 years. The decision makers in our organization has over 30 years of experience. We understand how difficult it is for a start up and existing businesses to get funding in this economy at this time. The traditional lenders are afraid to relax their lending practices here in the United States and worldwide. We are ready, willing, and able to fund new Start ups and exciting Businesses here in the United States and abroad. We do not charge any upfront fees and depending on the program we won't need any collateral to get you funded. We can you help with business plans and advisory consultation if needed. We are there if you need us after funding. We can get an approval in 24-48 hours. And get you funded within 2 weeks depending on the clients proactive involvement. We look forward to funding your project.

$50,000 to $5,000,000

United States > Florida

My name is carl nicks. I am a 29 year old professional athlete. I have done well for myself and want a more hands on role on managing and diversifying my portfolio. Let me make it clear and easy for u to understand. In no way am I an expert investor. I have no high power connections nor do I know a lot about investing. What I do have is money and a strong will to succeed. Not to mention I've seen every episode of shark tank. If you feel like you have a good product and or business and the only reason you haven't succeeded is because you don't have the capital then I could possibly be the man for you. If it makes sense and you have a business plan that makes sense we can possibly make each other a nice profit. I also would consider myself a silent partner not stepping on any toes. I look forward to doing business with u in the future.

$10,000 to $1,000,000

United States > New Jersey

I am currently a business owner with some disposable funds looking to invest in another business. More to come later.

$20,000 to $200,000

United States > Florida

CEO of a Venture Capital firm and invest in deals myself and have a list of Billionaire investors that trust my advice when I send them the deal- flow that I am working on.

$10,000,000 to $50,000,000

United States > Texas

We have formed numerous capitol formation ventures ranging from real estate, renewable energy, mining, gaming/entertainment, and the film industry. We have been involved directly or indirectly in financings totaling in excess of 1 billion dollars. Our currant focus is primairly in mining and renewable energy.

$10,000,000 to $25,000,000

United States > New York

first time investor looking to be involved in multiple businessess 15 years accomplished chef, nyc exprience private investor

$50,000 to $100,000

United States > South Carolina

I am married with two children and I am a manager of a family- owned retail business. We are in the food industry and are considering expansion but we are looking for other investment opportunities to fall back on if needed. Since we are heavily involved in our day-to-day business operations at our current facility we are not looking to be heavily involved in another business but would be glad to be an advisor if needed or more hands-on in the future if things change current business. We have been successful but I'm looking for ways to diversify and start to build a return on investment business that grows and grows.

$1,000 to $30,000