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Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Local Investors

United States > Florida

For more than 25 years, our Investment Association has provided the highest quality of investment advice and practical financial equity solutions to the emerging firm. Our interests lie in not only investments in high-tech firms but low-tech developing firms as well. To be an attractive investment vehicle to our Association the investment targets must be able to promise and deliver a rate of return that is more attractive than those available in markets for publicly traded stocks and other securities.

$50,000 to $2,500,000

United States > New York

I'm a private investor who is interested in small size projects. I used to be an entrepreneur myself.

$50,000 to $50,000,000

United States > New York

I live and work in New York City, and have begun looking for investments outside of the normal course (stock market, CDs, etc). I work as a corporate attorney at Kirkland & Ellis LLP, a law firm in midtown, and for the past 4.5 years have worked with my clients to navigate numerous complex corporate financing and investments. I would like to pair this experience with my personal savings and like- minded entrepreneurs, and eventually help advise and assist the growth of their businesses. I am a private investor, looking to invest in the beginning stages of businesses.

$25,000 to $75,000

United States > Florida

Owned a MFG Plant. Owned an Invoice Factoring Company. Owns an M&A Firm. Currently EVP of an Invoice Factoring & PO Funding company. Sits on the board of the Angel Forum in Florida Past President TMA Florida and board Member ACG.

$25,000 to $1,000,000

United States > Washington D.C.

I am an investor looking for a brilliant screenplay, i'm looking to become an executive producer and always wanted to produce films. Genre( horror, comedy, action and sci-fi)

$5,000 to $300,000

United States > California

I am a Wharton Finance MBA with deep contacts with debt financing sources from Domestic & International banks and Insurance companies who can provide low rate financing against assets and development projects. Larger projects are easier to get done than smaller ones. Contact me with details about the project.

$1,000,000 to $100,000,000

United States > Connecticut

I succeed if you succeed. My goal is to give you what you need to prosper whether that be hands- on or hands-off. I'm a married, MBA living in Connecticut with a very broad level experience in the consumer goods industry. My experience includes international retail markets but also includes some large corporate licensing deals with major global corporations. I plan to consider viable investment options while leveraging my education in marketing and general business. While also taking advantage of extensive experience at an entrepreneurial company in managing fast moving projects with a need to be profitable almost immediately.

$5,000 to $10,000

United States > New York

Hi, My name is Valerio Auguste. I am a private investor. I have been investing for three years in online Marketing Businesses. My main goal is to find the opportunity to invest in new businesses with minimal development done. I am a Math and Science teacher, and I own an online marketing business and its own online stores. My recent projet is the online distribution branch of an enterprise that distributes high quality products both online and offline.

$100 to $100,000