New York Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Local Investors

United States > New York

mostly small investments in sports teams and race horses.

$1,000 to $40,000

United States > California

We are a Real Estate Investment Banking firm providing financing to business and real estate owners worldwide. We represent many types of investment funds, insurance and equity funds that is motivated to invest in the companies we select. The best scenario are owners of companies that is seeking $10M or more. Pre-Approval time takes less than 15 days, however, because of the geographical location of our investors, and the foreign business owners, in most cases the assets may not be qualified as sufficient collateral. Therefore we will require the business or real estate owners to be prepared to purchase Fund Insurance prior to funding. A list of -AAA- insurance companies that have been approved by our investor will be provided. Our international loans do not require credit checks, but we will verify your identity and ownership of the asset if available.

$10,000,000 to $1,000,000,000

United States > New York

I am an urban planner and president of a sole proprietor community development consulting practice small scale developer and investor with a Masters degree in Urban Planning and past experience in the US State Department. I have travelled extensively in Eurpope and Asia. I am an experienced manager and administrator and am exploring the idea of being an individual investor in the right project. To date I have invested in stocks, bonds, mutual finds and real estate. I have served on the board of a for-profit culinary arts college for 8 years. I am a married father of 2 teenage children living in New York City.

$10,000 to $20,000

United States > Massachusetts

We are real estate investors, been investing in real estate for 12 years. We manage and flip properties throughout new england,mostly in MA. We access to buy bulk reo's directly from freddie mack and fannie mae. We invest in singlefamily houses and multy units apartment buildings.We are looking for cash equity and or debt equity partners. We're looking forward to working with you.

$1,000,000 to $10,000,000

United States > Virginia

Minimum of $150,000 in annual revenue with a FICO score of at least 551 can get you anywhere from $5,000 up to $1 Million USD. Can be used for inventory, working capital, or equipment. We will also buy your invoices on net 30 or 60 day terms from B2B sales or services. This is known as factoring or accounts receivable financing.

$5,000 to $1,000,000

United States > New York

Ricardo Lopez, 43 years old living in New York city almost for a decade. I'm an Executive Director and ex-consultant with 18 years of IT experience looking to expand my horizons. I'm also very familiar with the entertainment industry as perform as a hobby. Currently Treasurer and Board member as well of a dance company. Certified Project Manager, who has worked in 5 continents. MBA. Last year I got my experience as an Angel Investor for a french restaurant overseas and so far, I enjoyed very much the experience. Looking for more. My previous participation as Angel investor is more as an advisory and silent. I'm very interesting on IT investments, Arts and entertainment and social, as I have a passion for a good cup of coffee where tablets, smartphones and social media are combined into a group of friends.

$5,000 to $20,000

United States > Massachusetts

PhD in Business Administration with global experience in senior corporate positions. Looking for investments that can deliver 50% in 3 years. Real Estate investments >$2,000,000 Start-ups >$500,000 Grow >$500,000

$50,000 to $1,000,000

United States > Florida

We sold our family business in 2011 to a public company. We were a healthcare transportation business in South Florida. I am looking to invest in a company and go to work to build the current revenue.

$250,000 to $1,000,000